"Shopper marketing", a technical term meaning using any marketing
stimuli to build brand equity, engage shoppers, and lead them tobuy, is
helping European and Asian companies increase income by 20 – 25 per
cent, even during the global financial crisis, international delegates
heard at...
"Shopper marketing", a technical term meaning using any marketing
stimuli to build brand equity, engage shoppers, and lead them tobuy, is
helping European and Asian companies increase income by 20 – 25 per
cent, even during the global financial crisis, international delegates
heard at...
